Insight-led Food Tech.png
Insight-led Food Tech.png

Better breaks through insight

Reading time: 4 min

Discover how Selecta leverages real consumer insights to evolve its Food Tech offerings, introducing Smart Fridges and functional foods tailored for modern wellbeing.
At Selecta, we’re continuously evolving our Food Tech offering to meet the changing needs of employees, guests, and visitors. We go beyond assumptions and surveys tapping into real, predictive insights to deliver smarter, data-driven convenience food.

Key consumer trends in health and wellness

A trend report from Black Swan Data analysed over 60 million social conversations to identify the top health and wellness shifts. Key consumer behaviours include:

- Prioritising low-sugar, high-fibre, and high-protein foods
- Following biohacking practices to improve energy, sleep, and mood
- Reducing portion sizes and avoiding ultra-processed snacks
- Seeking plant-based and nutrient-dense alternatives to traditional proteins
- Choosing beverages with hydration and skin-health benefits

Selecta’s response to emerging food tech trends

Biohacking and hormone-health trends

- Low glycemic, fibre-rich, clean-label options
- Snacks designed to boost energy, mood, and digestion
- Products supporting stress reduction and performance

Portion mindfulness and metabolic needs

- Smaller, nutrient-dense meals and bundle options
- Ideal for health-conscious professionals and lighter eaters

Plant protein movement

- More plant-forward, high-protein, high-fibre snacks
- Enhanced labelling highlighting functional benefits

Hydration and functional beverages

- Hydration-first drinks like infused water and collagen blends
- Reduced artificial additives
- Seasonal and functional beverage offerings

Better breaks through insight

By tuning into real consumer needs, we’re designing break moments that go beyond convenience. Supporting wellbeing, performance, and personal choice in every sip and bite.

Discover how Selecta’s Smart Vending solutions can enhance your workplace wellbeing. Explore our [Smart Vending], [Food Tech trends] or [contact us] to discuss your needs.

Looking ahead: embracing change together

As the beverage market evolves, we’re excited to lead the way. Selecta isn’t just adapting—we’re actively shaping the future of beverage choices. By offering an array of products beyond coffee, we help our clients meet the needs of a new generation. Gen Z and Millennials are redefining the beverage landscape, and Selecta is here to ensure your offerings are always one step ahead, catering to every taste and preference.

With our keen understanding of the market, Selecta is more than just a coffee provider. We’re your partner in crafting a beverage experience that aligns with today’s expectations and anticipates the needs of tomorrow.